WEKO3
アイテム
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テレビ60年調査,2012
https://jdcat.jsps.go.jp/records/43475
https://jdcat.jsps.go.jp/records/43475b381afc1-c1e2-43ab-9257-27d1aa4c7d7a
Item type | Harvesting DDI(1) | |||||||||||
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公開日 | 2024-10-18 | |||||||||||
タイトル | ||||||||||||
タイトル | テレビ60年調査,2012 Survey Made on the 60th Anniversary of TV Broadcasting, 2012 |
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作成者 |
NHK放送文化研究所世論調査部
× NHK放送文化研究所世論調査部
× 実査は一般社団法人 中央調査社
× Public Opinion Survey Department, NHK Broadcasting Culture Research Institute, survey carried out by Central Research Services, Inc.
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配布者 | SSJ データアーカイブ | |||||||||||
配布者URI | https://csrda.iss.u-tokyo.ac.jp/ssjda/ | |||||||||||
配布者 | SSJDA | |||||||||||
配布者URI | https://csrda.iss.u-tokyo.ac.jp/en/ssjda/ | |||||||||||
編集者 | SSJデータアーカイブ SSJDA |
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所蔵者・寄託者 | NHK放送文化研究所世論調査部 Public Opinion Research Division, NHK Broadcasting Culture Research Institute |
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URI | https://ssjda.iss.u-tokyo.ac.jp/Direct/gaiyo.php?eid=1247 | |||||||||||
URI | https://ssjda.iss.u-tokyo.ac.jp/Direct/gaiyo.php?lang=eng&eid=1247 | |||||||||||
アクセス権 | 制約付きアクセス restricted access |
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権利情報 | https://csrda.iss.u-tokyo.ac.jp/access/condition/ | |||||||||||
権利情報 | https://csrda.iss.u-tokyo.ac.jp/en/access/condition/ | |||||||||||
概要 | 本調査は,NHK放送文化研究所によって2012年11月に実施された。 NHK放送文化研究所は,1982年から10年ごとに全国世論調査を実施してきた。本調査では,これまでの調査を踏まえ, 時系列で長期変化を捉えることと,この10年で大きく変化したメディア環境がテレビ視聴にどう影響しているのかを明らかにすることを目的とした。 本調査は,配付回収法の調査を実施すると同時に,時系列比較を目的として個人面接法の調査を規模を縮小(2,094人)して実施した(個人面接法のデータは提供なし)。 配付回収法では,個人面接法の調査から捉えた変化の背景を探る分析を行うとともに,この10年で特にみられるようになった2つの視聴スタイルを浮き彫りにする設計とした。1つ目はテレビを自分本位に見る視聴する”カスタマイズ視聴”であり,2つ目は人とのコミュニケーションの中で見る”つながり視聴”である。本調査では2つの視聴スタイルの実態を究明し,現代の視聴者の構造にアプローチする。 This survey was conducted by the NHK Broadcasting Culture Research Institute in November 2012. The NHK Broadcasting Culture Research Institute has been conducting national opinion polls every 10 years since 1982. Based on the previous surveys, the purpose of this survey was to characterize long-term changes and clarify how the media environment, which has changed significantly in the last 10 years, affects TV viewing. . This survey was a self-administered survey, and, at the same time, interview method was used at reduced scale (2,094 people) to do a time-series comparison (data generated by the interview method are not provided). For the self-administered survey, an analysis to explore the background of the changes captured by the interview survey was conducted. The study was designed to highlight the two viewing styles that have become particularly common in the last 10 years. The first is "customized viewing," in which viewers watch TV on their own, and the second is "connected viewing," in which viewers watch TV while communicating with people. This survey investigated the realities regarding these two viewing styles and approaches to the structure of modern viewership. |
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対象時期 | 2012 - 2012 | |||||||||||
調査日 | 2012/11/17 - 2012/11/25 | |||||||||||
母集団 | 全国16歳以上の国民 People aged 16 years and older in Japan |
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観察単位 | 個人 Individual |
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サンプリング方法 | 確率: 層別抽出, 確率: 多段抽出 Probability: Stratified, Probability: Multistage |
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調査方法 | 自記式調査票:紙 Self-administered questionnaire: Paper |
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回収率 | 有効回答数 2,506人 有効回答率 69.6% Number of valid responses: 2,506, valid response rate: 69.6% |
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データタイプ | 量的調査: ミクロデータ quantitative research: micro data |
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データの言語 | jpn | |||||||||||
整理番号 | 1247 | |||||||||||
ID付与機関 | SSJデータアーカイブ | |||||||||||
整理番号 | 10.34500/SSJDA.1247 | |||||||||||
ID付与機関 | DOI | |||||||||||
整理番号 | 1247 | |||||||||||
ID付与機関 | SSJDA | |||||||||||
引用上の注意 | 〔二次分析〕に当たり、東京大学社会科学研究所附属社会調査・データアーカイブ研究センターSSJデータアーカイブから〔「テレビ60年調査,2012」(NHK放送文化研究所世論調査部)〕の個票データの提供を受けました。The data for this secondary analysis, "Survey Made on the 60th Anniversary of TV Broadcasting, 2012 of the survey, Public Opinion Research Division, NHK Broadcasting Culture Research Institute of the depositor," was provided by the Social Science Japan Data Archive, Center for Social Research and Data Archives,Institute of Social Science, The University of Tokyo. | |||||||||||
引用上の注意 | When publishing the results of the secondary analysis of SSJDA dataset(s), I shall acknowledge the data source by citing as follows: The data for this secondary analysis, "Survey Made on the 60th Anniversary of TV Broadcasting, 2012 of the survey, Public Opinion Research Division, NHK Broadcasting Culture Research Institute of the depositor," was provided by the Social Science Japan Data Archive, Center for Social Research and Data Archives, Institute of Social Science, The University of Tokyo.Note: When publishing the results of the analysis of JGSS dataset(s), I shall acknowledge the data source by copying and pasting the citation found in the "Readme" file included with my dataset(s). | |||||||||||
関連文献URI | https://ssjda.iss.u-tokyo.ac.jp/Direct/resultsearch.php?lang=jpn&eid=1247 | |||||||||||
関連文献URI | https://ssjda.iss.u-tokyo.ac.jp/Direct/resultsearch.php?lang=eng&eid=1247 | |||||||||||
対象地域 | 日本 Japan |
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トピック | 情報社会, メディア Information society, Media |